About
Hey, I’m Ambra
CAREER COACH & WORKSHOP FACILITATOR
I help professionals befriend fear and walk “out of the woods” into purposeful careers.
I tried to break free from a life that didn’t fit me more than once.
First London, then New Zealand. Each time, returning to the same unhappy path. I was too scared to choose the road less travelled and didn’t know how to sit with the discomfort of uncertainty. Raised to believe that financial stability was the key to happiness, I spent my 20’s making choices out of logic and fear: engineering, business, a corporate career - instead of passion and trust. All the while, restlessness, anxiety, and even chronic illness made it clear to me that something wasn’t right.
In 2022, I could no longer ignore the signs when everything fell apart at once: a sudden break-up after buying a house, my mother’s cancer diagnosis, and an exhaustion that made me fear for my mental health.
For the first time, I stopped pretending I was fine.
I turned inward, using journaling and meditation to better understand myself, and embarked on coaching and therapy journeys to unravel deeper patterns. Slowly, I started to reshape my relationship with fear. I was still scared of walking on my own in the dark, but scarier than that was the idea of spending another decade living that life. I was finally ready to shift from fear to courage. When the voice in my head asked, How will you pay the mortgage if you quit? What if it doesn’t work out? - instead of fighting it, I thanked it. I realised fear was keeping me still because I didn’t yet know the answer. And that was okay. Courage became the part of me that said: you will find a new solution, one that allows you to pay the bills while also following your purpose.
For me, this changed everything.
I realised my purpose was to help others transform their relationship with the same fears that had held me back for years. I wanted to guide people “out of the woods” through the fog of uncertainty, so they could discover paths that felt authentic and purposeful. This time, I wasn’t running back. I was ready to walk forward and so made my final escape from a life that didn’t fit me in 2024.
Now, I’m living the life I was always meant to live.
Everything I offer now in my coaching is work I’ve practiced on myself first — lived experience supported by professional training.
In one of my clearest memories of my escape attempts, I was in New Zealand, figuring out what to do next and terrified of not having a plan. I felt overwhelmingly lost, which is a predicament many of us face when surrounded by the expectations, noise, and pressure that make it hard to see clearly. We want so badly to control and plan, to escape the discomfort of not knowing. In that moment, I couldn’t stand to be in the dark of the woods long enough to see the path forward.
Experiences like this, and the tools that I used to move through them, have shaped my Stop–Look–Go approach. Because when we get lost hiking in the woods, we stop, take a breath, assess our surroundings, and move forward only when we have seen a path that feels right. Yet in life, most of us do the opposite. We keep running, chasing what looks like fulfilment: the next role, purchase, or milestone, only to end up even more disoriented. Following the crowd doesn’t necessarily bring us closer to happiness. Sometimes, the only way out is to pause, clear the fog, and look for the path that’s truly ours.
THE APPROACH
What do you do when you get lost in the woods?
Stop
The simplest thing, standing still, and yet the most difficult one. How can we find our own path when we don't allow ourselves time to feel what's right for us? Let's pause. Take a deep breath and talk about what's on your mind.
Look
Like a forest hidden by fog, our minds are clouded with distractions. Clarity comes with patience, as the fog lifts. Now reflect: how did you get lost, and which way is home? Together, we'll use tools and questions to help you see clearly and choose the path forward.
Go
You've found your way and seen the path home. But can you really enjoy the walk when you can't see the whole road? The journey brings obstacles, especially on less-travelled paths. In this phase, we prepare for them: identifying what's ahead, what you need, and how to move forward with courage.
If you feel like you’ve been wandering in circles,
I want you to know you’re not alone and you don’t have to keep walking without direction. Together, we can pause, clear the fog, and find the path that feels like yours.